Evan and I received the same YouTube clip from 4 different people within the same week. You may have seen it too. It shows how given the choice, most people in this subway station take the escalator up vs. taking the stairs. Then a change is made to the stairs -- they are ingeniously turned into piano steps so when people walk on them they play a note. (Anyone who has ever seen the movie Big remembers the scene of "Tom Hanks" playing chopsticks in FAO Schwarz.) The YouTube video shows how 66% more people start to take the stairs when walking up them becomes fun.
This clip is connected to this initiative Volkswagen has created called The Fun Theory. It is dedicated to the idea that something as simple as fun is the easiest way to change people's behavior for the better. Of course, Evan and I would say that the easiest way to change your own behavior is to start making things fun for yourself. That's the who idea behind our Games for the Day. They enable you to build your own piano keys for whatever set of steps you need to climb. Are you interested in walking through life making music?
Tuesday, November 10, 2009
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